I am obviously a believer of blogs and the value of blogs to the readers and writers of them, but they are not THE answer for getting links to your site and winning the battle for search engine optimization.
While a blog can be a good way to generate traffic to your website, it is better utilized as a means for you to engage with your potential prospects and current customers with current advice on topics they may be interested in about your business or industry.
In fact, one of the great things about blogs is that the search engines love them, and you can easily update them to reflect news events like the democratic national convention coming to Denver.
Of course, this blog is competing against a host of other blogs and press release organizations, and I would be surprised if just by posting to this blog I could appear at the top of Google for the search: denver internet marketing.
Some of you may have heard that blogging will bring your website to the top of Google or Yahoo!, and that you just need to “blog, blog and blog more”-link to your site and watch it rise to the top.
This may work in less competitive markets for less competitive keywords (like “rodent racing”, as Peter Kent always says), but it is not sufficient for competitive terms like attorney internet marketing. The fact is that you must generate tens, hundreds or even thousands of links to your site if you are going to win the battle to get to the top of Yahoo! or Google for competitive search terms.
One quality link from your blog will not do the trick.
The moral of the story is; keep on blogging if you want to, but don’t expect miracle placement for your website as a result. There are other things you can do that will generate higher rankings on Google and Yahoo! that are much more efficient.
What can you do to get your site to the top of Google?
Getting an honest answer to it can be very tricky.
Until now.
You can ask me through the form on this blog, wait until my next post, or call me at 720-985-7945 to schedule a free Internet marketing consultation for your business or firm.
In the meantime-have fun blogging!
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