Marketing Automation Podcast

Marketing Automation Podcast

I like this podcast on Marketing Automation by Podcast by Steve Wood, CTO of Eloqua,. Steve also addresses SEO & PPC. Let me know what you think...


http://www.mefeedia.com/watch/27134657

Internet Marketing Mistakes in 2009

Biggest Internet Marketing Mistakes of 2009

(My next post will about what I consider to be some of the best Internet marketing strategies for 2010)


These are the biggest Internet marketing mistakes I saw in 2009, usually due to the one making the decisions being unable or unwilling to get the help they should have gotten to develop a strategic Internet marketing plan. Even if they did get someone to help, chances are better than 50% that the help they were able to get was inadequate at best, at worst an Internet marketing scam artist.

Would love to get your feedback...


In categories, but in no particular order…

Just Do It...or don't!

• Just doing “something”
• Just doing “nothing” (at least if you do “something” and fail, you have the opportunity to learn from it)
• Just putting "anyone" in charge of Internet marketing for your company
• Putting "no one" in charge of Internet marketing for your company
  

Embracing “absolutes”:

• Deciding SEO was the only way to go
• Deciding SEO was dead
• Deciding Pay Per Click marketing was dead
• Deciding social media was the only way to go
• Deciding that blogging for business was a waste of time
• Deciding a blog was the major or “only” key to success
• Deciding Internet marketing was a waste of time
• Deciding they did not need a website
• Deciding Social Media Marketing was a waste of time
• Utilizing the wrong solution provider:
• Trusting a big company because they are big
• Letting Google manage a PPC program
• Buying a search engine marketing program from a yellow pages company

Fire…Aim…Ready!!!
(Strategies implemented before goals were set and a strategy for reaching those goals was mapped out)
Implementing an Internet marketing strategy and then asking good questions
NOT analyzing the competitive landscape before or during the development of an Internet marketing strategy

• Buying the wrong website
• Signing up for a Google Adwords program without consulting an expert
• Building a website and then asking the question “What do we want to do with our website”
• Building a website and then asking the question “How are we going to get people to our website”
• Implementing a social media marketing strategy
• Spending too little
• Spending too much

Opportunities Missed
(Due to perceived “cost”, laziness, busyness, or unwillingness to look at options)

• Not implementing a social media strategy
• Implementing a weak social media strategy
• Not considering search engine optimization
• Not considering pay per click marketing
• Not building a website
• Not utilizing marketing automation tools
• Not utilizing Internet analytics or website analytics tools
  

Lack of Research

• Asking the wrong questions
• NOT contacting Dan Stratford, Peter Kent, or someone else who is as honest and straightforward as he and I are.

You can call Dan at 303-952-0844

SEO for Multiple Sites from the same business

I received this question from an acquaintance of mine the other day regarding search engine optimization, so I will answer it here...

"I had a question I thought you might have a good answer. If a firm has 10 website for the same or similar practice areas does that dilute their Google results. I realize they are competing against themselves and the issue of duplicate content."

This is me, thinking out loud...

10 websites for the same firm?

If they are all competing for the same optimized keyword phrases or search traffic, then I believe these principles apply, but I am always looking for good feedback and solid opinions from others (not spam!).

In general, Google's objective seems to be to bring back the best results for the searcher. The most relevant results, and I suspect, anappropriate variety. Meaning that when Google can avoid it, they would much rather bring back 10 different websites in the top 10, than 10 results from the same website.

Therefore, my goal would be to make certain that the 10 websites could not be linked together by Google in any way.

This means not sharing links, not sharing closely related, IP addresses, not being a part of the same Google webmaster or analytics account, and anything else that would keep Google from discovering that they are from the same company.

Google might look at addresses, phone numbers, names on the account, and anything else that could make the sites seem too similar.

It is a lot of work that could pay off, depending on the market and the potential revenue that could be generated.

For a free consultation please feel free to call me any time at 720-985-7945 or visit my website with more information on search engine optimization.

PR: wait...  I: wait...  L: wait...  LD: wait...  I: wait... wait...  Rank: wait...  Traffic: wait...  Price: wait...  C: wait...

Follow Me on Twitter, facebook, etc.

Ever since the announcement I saw on Friday, it seems my online subscribers for Twitter have increased exponentially.

So go ahead, follow me. I dare you ;-)

Follow me on Twitter: www.twitter.com/danstratford
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More Twitters? Or Twitterers?

More Twitters? Or Twitterers?
So it's been all over the Internet today-that social networking is "now" a bigger part of SEO?

Hmmm...
Social networking has probably been a big part of SEO for at least a few weeks or months, but now it's  going to get crazy! Twitter and Facebook scams are going to be rampant for too long.

In the end, the legitimate ones be will be again left standing, but it will be at the cost of mistakes made by many, the credibility of many detroyed by the temporary majority of scam artist filled world. These are the "storm chasers" of the Internet marketing universe.

I will pray that you are able to avoid the hype, and call someone like me who will shoot you straight.

If not, well-hopefully you will get around to meeting one of us someday-and we won't even say "I told you so". 

Demand Generation

A glimpse into a demand generation brainstorming session at Market
Creation Group.

On Page vs. Off Page SEO

I read on Hubspot today that the importance of on-page vs. off-page SEO is a 25% to 75% split.

That may be the case for very competitive search terms, but I do not believe that to be the case for less competitive or even the majority of local search terms.

Certainly lawyers, plastic surgeons, real estate and some competitive technology industries may have this experience, but beauty salons, massage therapists, and many other types of business need to spend more time and/or money on content than links.

You really need a competitive Internet marketing analysis to determine what your SEO strategy should be.

Contact me (Dan Stratford) at 720-985-7945 to schedule a free consultation.

Social Media, Social Networking, "versus" SEO?

I have been hearing this a lot lately: "SEO is dead. Social Media / Networking is the way to go.

That's kind of like saying: "Gasoline powered automobiles are no longer a safe or convenient way to get from point "A" to point "B", you must have an electric scooter, or at least a hybrid." (If you truly agree with this, then you should probably go find a different blog now)

Not exactly, but "kind of."

Certainly if you are not looking at social networking as a way to market your business you might be missing some opportunities, but it does not mean that it is a better strategy for your business than SEO or PPC for that matter.

The truth is that you have to understand what your current online presence is if you have one at all, and then spend time figuring out what strategies may be right for your business needs and budget.

I am considered by some to be an "Internet marketing expert", although I do not ever pretend to know everything. After all the space changes every day so much that it is even more of a challenge to keep up with the Internet marketing world than many other spaces.


At any rate-I will often get a question like: "Do you think I should invest in SEO, PPC or social networking? How much should I spend on a website? How much should I spend on Internet marketing?"


Unless I have already spent time learning about their business, their goals and their competitive landscape, my answer is always-"It depends."

If someone says to you "always" do this, "never" do that, or you HAVE to sign up for this new Internet thing, without fully understanding you, your business, your budget, your goals, etc, then I would I would run away from them.

There are great opportunities for many businesses to drive leads, sales and meet other needs online and offline, but it takes an intelligent, strategic and educated approach. Any other approach is probably a waste of too much time and too much money.

In fact, a good "Internet Marketing Consultant" needs to be more of a "business consultant" to fully help you take advantage of your online marketing needs.

As the lead consultant for Integrity Internet Consulting, I can help you develop and/or implement the right Internet marketing strategy for you and your business. Call me anytime at 720-985-7945.

Questions to Ask Your Web Designer Regarding SEO

I had a friend call me the other day to ask me what they should ask the web designers they are meeting with that day about search engine optimization. She wanted to make sure the site was built correctly from the start so that they would not have to redo a bunch of stuff when it went live to make it SEO friendly.
So I am going to answer her question here, so that we can share it with others:

Questions I would ask:

I would preface these questions to the potential web designer by saying that you have done some SEO research, and that it is important that the site is built to the current SEO standards so that you do not have to redo the back-end after the site is finished. Tell them that while you do not expect them to be SEO experts, you do not want to have to pay someone to have to redo the work they have done. In this scenario I am assuming that the web designer would not be writing the site content.

1-When building the website, do you do anything to make certain the website is up to the latest standards regarding search engine optimization?

Depending on their answer, I would also ask some or all of these follow up questions:

2-Do you properly format the URLs, for example: www.domainname.com/keyword-keyword-keyword?
3-Do you integrate a sitemap that updates when changes to the site are made?
4-Do you make certain the meta-data is unique to each page and related to the content on each page?
5-Do make sure the H1 & H2 tags are formatted correctly?
6-Do you set our site up with Google Analytics and submit the sitemap?
7-Do you have examples of sites you have built recently where you built them to search engine standards?

8-If the site includes a CMS, does it enable me to:

• Add pages
• Format URLs
• Control Meta-data
• Control H1 & H2 Tags
• Add content
• Format and create internal links
  

If these options are not available, then you may end up spending a lot more money on their solution than what they are quoting you to get it up to snuff from a search engine perspective.

Good luck!

Hope this helps!

You can always contact Dan Stratford at 720-985-7945 for help with this process or ask questions through this blog.

Massage Therapist in Lenexa, KS

My sister opened her own massage therapy location in Lenexa, KS.

Visit her website at www.lenexamassage.com.

Lenexa Massage

Heather Wright

Is SEMPO important?

I received this question through Linked In today, and I thought I would share my answer/opinion as an FYI for anyone else:

Question:
"LinkedIn
XXXXXX has sent you a message.
Date: 10/10/2009
Subject: Sempo Certfication
Hi Dan,

I'm the Internet Mgr at XXXXXXX in Seattle, quick question...do you feel the Sempo Certification is beneficial? And lastly, are they known as "the cert. to have"?

Thanks...XXXXX"

My answer:
"From what I gather they are known as the Cert to have, and it is beneficial. It is a good foundation for some things. I just do not know how much it cost because LexisNexis paid for it for their entire field sales staff and the team of 8 consultants I was a part of.

Also, like any certification, many people that have it have no clue, and many people that do not have it know a lot more than what's taught in the foundation class. If you read the tutorials and then take the test you will learn some things and have a good foundation upon which to continue to build your Search Engine Optimization and Search Engine Marketing knowledge."

Anyway-that's just my opinion.

Article on The Yellow Pages-Idearc

This is an interesting blog on >Idearc.

I worked at HQ for Dex Media, and later RH Donnelly. I had some similar experiences.

I have a hard time trusting the Yellow Pages companies, but I do know a lot of good people that work for them. My books stayed on my front porch for months until my cleaning lady finally put them in my living room. Still trying to muster up the energy to move them to the recycle bin.

They have missed an opportunity to downsize and re-emerge as the leaders in online marketing, but they have and continue to be short sided, lazy and not very innovative.

Who suffers? The consumers and the small and medium sized business owners. Not to mention the legitimate Internet marketing firms that have to overcome trust issues the horrible experiences that businesses owners have had with the yellow pages industry and other sub-par programs.

They do have products and services that work, but transparency, integrity, loyalty and a true focus on the needs of their customers has been absent for years.

You are best off consulting a yellow pages consultant before spending a dime on the yellow pages.

Another MLM Online Marketing Company: Adzzoo

An acquaintance of mine called me about a new MLM online marketing company called Adzzoo. They seem similar to a company called LocalAdLink.

I gave him my honest assessment of the company, and I will tell you what I told him:
There does not seem to be much "meat" to what they do.They talk about how there are billions of searches online, how there are so many people looking for a local business and how local businesses need to be online.
They are correct, of course, but they don't really have a superior way of getting their customers placed well on Google.

Whether or not AdzZoo is a viable idea the small and medium sized business owner is getting undeserved-again!

Who is to blame for this ongoing lack of quality Internet marketing strategies being implemented for the small business owner?

Many people, but here are few reasons why...


1-It is difficult to build a SEO service & PPC management company that is profitable and therefore worthwhile. Sure, there are other reasons to build a business, but at the end of the day we have to eat and take care of our kids.
Most legitimate SEO companies and PPC experts that are making an impact on the marketplace and are profitable start at over $2,000 for initial optimization and over $500/month for ongoing link building and content building-and that's a minimum with additional work required from a web developer and a content writer.
Most small and medium sized local businesses would take no more than about $2,000-$4,000 in total investment with me over a 6 month period  for me to get them to the top of Google for their search terms. That is; if they already have a website that I can build upon and if they came to me. Honestly-I have a handful of customers that I spend 3-4 hours a month on their websites for them so that they will stay at the top of Google in the organic results on Google, Yahoo! and MSN.They are happy and they earn a great profit from their investment in me. (I should ask for more money!)
The problem is I have to spend a lot of time marketing and selling to these types of prospects in order to grow at a reasonable pace, which is going to cost me 2-3 times that in my time or in hiring, training and paying a quality salesperson.
Many of these small business owners will choke on spending 2-3 times that amount-even if it probably is worth it. In fact-even the $2-$4,000 it may take just for the first 6 months of optimization can feel steep for an SMB. That is why the $100-$600 a month programs offered by Dex Media, Verizon, Yellow Book, LocalAdLink and Adzzoo seem so attractive to them. However, in most cases a comprehensive SEM program with an honest expert is likely to generate many more leads and be well worth the extra investment it takes initially. In the long run it is much less expensive-especially when you factor in the opportunity costs.

2-It is difficult for the legitimate SEM expert to reach these small business owners.
Many of the small and medium sized business owners have been burned by really bad Internet marketing strategies. Not just by small companies but by experienced sales reps working for large corporations who did not know (and some did and do not care) how much they were overselling what they had to offer.

3-We sound like broken records. Every “Internet Marketing Consultant” has a great story (true or not) they have been trained by their company to tell prospects and customers. All of the stories sound the same: “Google this, Yahoo! That, MSN Bing! that, Twitter, Facebook blah, blah blah!”
Who do they believe?
The first guy, the last guy or the best story teller?

4-The large, MLM and VC funded companies do not have to make a profit right away, but they need something simple for their hundreds or thousands of salespeople to sell. So they end up selling sub-par, over priced and hyped up products or services that work in certain situations, but do not work for everyone. The large companies with an actual track record sell Internet marketing as an “add-on” product (like the yellow pages), the MLMs brainwash everyone and the VCs throw money at salespeople and train them to tell a compelling (true or not) story.

5-It takes a sophisticated salesperson or consultant to develop and sell the right Internet marketing program at the right time for the right business-especially when selling against the well trained "story tellers".
For example: This is how a sales cycle should go for selling SEO & PPC (or “SEM”)

• Comprehensive needs analysis where the sales consultant discovers what exactly are the needs of the business and to uncover opportunities that the business owner did not know existed. They also need to understand how Internet marketing will fit with the businesses' other business development and marketing efforts.
  
• Take the time to educate the decision makers.
• Comprehensive keyword analysis.
• A website analysis.
• Comprehensive Competitive analysis.
• Intelligent and strategic recommendation for:
  The correctly scaled website.
  The correctly scaled SEO strategy.
  The correct PPC recommendation.
  The correct tracking program.
•  Communicate to the implementation team the correct strategy, reporting and follow up.
  

Conversely; The well-trained salesperson for the large, MLM or VC funded company will just have a good story and a sub-par solution that they slam their customer into-they will not have the skill or patience to go through the process above.

6-How does the sophisticated salesperson or consultant spend their time? (besides blogging?)
Reaching out to the large customers who need to spend 5, 6 or 7 figures on their Internet Marketing strategies. This is the most efficient way for us to spend our time.

7-Who is going to look out for the little guy?
I am trying. There are a lot of others out there trying, but all of the above is getting in the way.

This is why most small businesses are sold the wrong Internet marketing solution at the wrong time for the wrong amount of money.

It’s a jungle out there.

If you need a guide call me, Dan Stratford (720-985-7945) or contact me by commenting here.
Good luck!

Does Traffic to Your Site Improve Your Rankings?

Improve Your Rankings by Improving Your Visitors' Experience

I have always said that getting traffic to your site does very little to improve your rankings-I heard something the other day that has me re-thinking that answer.

If Google's goal is to create the best user experience by bringing the best websites to the top, then it may consider the quantity of quality traffic that gets to your site.

For example, if you have a lot of good traffic to your site, Google may give you some credit for that towards your search engine optimization efforts.

What is good traffic?

Traffic from multiple IP addresses, traffic that does not bounce right off of your site and traffic that spends a lot of time on your site. Traffic that shows your site is valuable. Maybe even filling out a form. Maybe even another reason to have video on your site.

All the more reason to build a site that is interesting to the searcher, and do everything you can to get the right type of visitor to the site.

Probably not a reason to hire people to sit around surfing your site all day long.

Does Pay-Per-Click (PPC) traffic count? Well, if the people who find your site via paid search spend a good amount of time there, then maybe it could have a positive affect as well.

Remember, this is all relative to your competitor's sites, and if you aren't doing a lot of other stuff right this is probably not going to make much of a difference!

The Best Thing About Colorado

I can bike up a mountain at 6am, and fly down it at 6:45!

B-E-A-Utiful!

Now to get on with my day-kids and birthday parties!

Localadlink Scam?

First of all, I need to remind you that LocalAdLink is NOT a scam, but a lot of people search on that term, and the the best way I can reach those people is to put it in my title.

Let's answer the question: "Should you sign up for Local Ad Link?"

Short answer:
If you enjoy multi-level marketing or network marketing, you could probably make some money in the short run selling Local Ad Link advertising. Assuming you swallow the kool-aid.

Here is my detailed analysis:


Let's start off on a positive note:
What can Localadlink do for you?
If you enjoy multi-level marketing or network marketing, you could probably make some money in the short run selling Local Ad Link advertising. Assuming you swallow the kool-aid.

That and all that it implies is the only reason I can see to utilize Local Ad Link, or localadlink.com.

In the words of Bret and Germaine from Flight of The Conchords, "let's talk about the Issues":

1-Localadlink.com is considered by me to be a search directory similar to yellowpages.com, googlelocal.com and lawyers.com. If I own a local business, and I want people to find my business online, advertising on a directory CAN be a good way to get customers. However, if no one is going to the directory then I will not get much of a return on investment of time and money.

How do people find directories?
Many ways, but right now I can think of 3 primary ways people come upon and consider utilizing a directory:

1) They use the directory because it has great brand name recognition:
Lawyers.com, yellowpages.com, superpages.com, hotels.com, travelocity.com and many other directories like this are recognized so we go straight to these sites.

Localadlink is making some strides in this area, however, it is most likely from people who are selling or are being sold the program. If you seel it, you might use it or tell people to use it to find a business. If someone is trying to sell you the advertising you are going to check it out. Since their network of salespeople is growing every day the traffic to their site is probably growing everyday. Not much of their traffic is from people like you and me looking for a product or service.

Most of us use a search engine like Google, Yahoo! or MSN to find a local business. Google gets at least 60% of all of the search engine traffic-possibly 70%

How do you find local businesses?

2) They found the directory on another search engine or website:

One of the ways Localadlink gets traffic to its site is that it pays for placement on other sites. According to Spyfu.com Local Ad Link has spent as much as $1,400 a day on Google Adwords advertising, but they have decreased the amount they spend recently to very little.

Other directories like Lawyers.com are on CNN and in Google Local (for free)

Superpages, Business.com and Dexknows.com have also been known to get free links from Google Local.

Localadlink does not get free links from Google Local. They might someday, but they are late in this game.

3) The site appears as a search result at the top of a major search engine like Google, Yahoo! and MSN.

It has been my experience that when we search for a local business on a search engine we usually are looking for an answer, but sometimes the best answer is a directory. Therefore, if a directory is in the first 2 pages of Google search results then we might use it to find what we need.

So how well is Localadlink.com "optimized"? That is, for how many search terms does it appear on the 1st pages of Google?

According to SEMRush.com, it is only on the first 2 pages of Google for these 17 terms which have any measurable search volume:

Keyword Position
adlink 11
client site 4
local business search 13
express 4 u 10
save auto sales 20
f&s landscaping 15
local business link 15
nutra metrics 1
how does web advertising work 16
georges tool rental doylestown 17
planet beach el paseo 15
508 944 9
sales how do they work 17
team collision center 10
zampieri s harbor grille 5
harbor grill destin florida 13
local advertiser 17

Contrast those results with these search directories:

yellowpages.com: on the 1st two pages of Google for over 400,000 Search Terms

Lawyers.com: on the 1st two pages of Google for over 150,000 Search Terms

The point is that for commonly searched terms Localadlink is not likely to have placement on Google or any other search engine.

Conclusion:

Local Ad Link might make you some money if you grow your downline or sell a lot of advertising, but if someone tried to sell me LocalAdLink to grow any other type of business I would have to say "no thank you".

How Could Local Ad Link become legitimate?

They could pay me to fix it :).

StoresOnline.com Seminar Watch Out!!!

So I get a fancy mailer from Storesonline.com today for a FREE Denver Dinner Conference.

It says "Make Serious Money On The Internet"

They throw the Google, Yahoo!, eBay & MSN logos at the top of the page and then begin their sales pitch on why I should go and bring a guest to the FREE LUNCH OR DINNER SEMINAR.

Now I am not saying they are scam artists, but there is a t least a significant amount of bait and switch going on.

First of all-no meal until the 90 minute presentation-no big deal, and it's probably a good idea to create a social and casual environment after a seminar. I make think of a way to use this idea to some degree for my seminars.

What really annoys me and raises a red flag is the bait and switch:

They have a picture of 2 iPod shuffles in the mailer, and right below the pictures it says; "FREE MP3 Player* for you and your guest."

I thought-"Cool-Maybe I will go and get a $70 iPod shuffle and check it out."

However, the "*" goes like this: "Storesonline.com offers offers goods which would allow purchasers to develop a website for selling the product of their choice [re: software]" it goes on to say you may choose to receive a free MP3 that is NOT an iPod shuffle, or receive a mail-in coupon for redemption of an iPod shuffle plus S & H.

If one of the tactics they are going to teach you is to bait your prospects in full color and switch in the fine print, and you are uncomfortable with that, then I would avoid this "sales pitch" disguised as a seminar.

To be fair, they do not claim to be honest or to have integrity, but with so many scam artists out their I have to recommend avoiding this program at this point.

Last, if you want to schedule a truly educational seminar that is not a sales pitch, please contact me at your convenience. My name is Dan Stratford and my number is 720-985-7945.

As you can see, while I am by no means a Saint-I am not trying to hide anything.

For attorney marketing visit my www.LawyerMarketingExpert.com blog.
For Denver Internet Marketing visit Integrity Internet Consulting.

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If you are interested in following me, you can follow me on Loopt, Twitter, and Facebook.

I update Loopt from my iPhone and it updates all three of these sites.

Here are the links to follow me:

The easiest way to follow me: Follow me on Twitter by clicking here: Dan Stratford

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Internet Marketing and Your Domain Name

Here is the "pitch":

“Buy my domain name for ‘X’ thousands or hundreds of dollars to improve your site optimization?”

Should you pay this much for a domain name?

Basic questions you need to ask and why:

1-Is this domain name important for your branding?

If it is important to your branding, then yes, there has got to be some amount that is worth it to you to pay for the “.com” version of your name. You need to do the cost benefit analysis based on your needs, the importance of your brand relative to the long term potential revenue your site is going to generate for you, and to what degree that revenue will by impacted by your domain name.

2-How will your domain name affect your revenue in terms of SEO?

In a competitive market, a keyword based domain name will not get your site to the top of Google. As I have mentioned before on previous blogs there is no magic bullet for optimization. Your domain name, or more specifically, your URL, should be just one part of your overall optimization strategy.

When you see a site that comes up number one on Google for competitive search terms, it’s because they have a better website from Google’s perspective relative to the search terms used, NOT just because they own the domain name “hotels.com”, or “Lawyers.com”. That is part of it-but in competitive markets it is just a small part of the overall strategy-and it is not necessary.

The site “Lawyers.com” is usually at the top of Google for very competitive search terms like “Lawyer”, “Lawyers”, “Attorney” and “Attorneys”, but mostly for reasons that have to do with site design, site relevancy, the quality and quantity of the content’ how often it is updated, as well as the quantity and quality of the links.

Of course, there are more reasons to have a great domain name besides optimization:

Lawyers.com gets about 25% of its traffic from people just typing in the domain name “lawyers.com” due to the branding efforts through television and the common sense approach to finding a website without utilizing a search engine. However, if you visit a site like lawyers.com, hotels.com, bedandbreakfast.com, or cars.com and have a horrible user experience you will not be back. Investing in a great domain name without investing in a great website can be a big waste of money.

3-Could your domain name affect your Pay Per Click program?

I suppose if your domain name could encourage people to click through to your ad instead of your competitors’ sites, then it could help you save money on PPC. If you have a higher click through rate than others you should pay less than they do per click yet still be above them in the sponsored results.

So how much should you pay for a domain name?

How about 1 million dollars? That’s how much was paid for www.business.com back in the 90s if I remember correctly.

Of course, you could take a different route altogether and just come up with some original but silly name, misspell it, and make billions of dollars.

That’s what the guys who started “Google” did. Did you know the name was supposed to be “Googol”, which was short for the word “Googolplex”. If I remember correctly, Googolplex is the number “1” with a hundred zeros after it.

As the story goes; the founders of Google were picking up their million dollar check from their first investor. The investor wrote the check to “Google” instead of “Googol”. Rather than ask him to write the check again they changed the name of their company.

At least that’s the story I heard and have yet to hear it disputed. Even if it wasn’t true it falls into the category of “If it isn’t true it should be” stories.

Denver Internet Marketing

I found my "Denver Internet Marketing specialist on Craigslist". I heard this today from an attorney. Unfortunately, this attorney's rankings were not all that great. On the one hand he was very well ranked for 8 of the top 100 searches relevant to his firm, on the other, he was, well...missing in 92% of the top 100 search terms!

Alas-he was probably getting what he was paying for. Or was he?

If I am paying an Internet marketing expert in Denver $3,000 a month to dominate my market (which is still at least $7,000 less than what I used to spend on the Dex yellow pages in Denver), vs. $1,000 a month to reach 10% of my market-which deal is better?

It could depend on how many new Denver or Colorado area clients I could take on. In this case, the attorney was not concerned about getting "too many" personal injury cases. After all, if the traffic is driven to their site which is on the first page of Google they are getting the first crack at the best prospects available in the Denver market via Internet marketing.

No, this was a case I see too often of Denver law firm or local business not taking the time to:

1. Track their Internet marketing results
2. Do the required keyword research to see where and how their efforts should be invested in search engine optimization or Pay-Per-Click marketing
3. Trying to get by with a cheaper Denver Internet marketing solution that will cost them money in the long run.

If you want to avoid these mistakes contact Integrity Internet Consulting-a local Denver Internet marketing firm.

If you are an attorney then please contact Dan Stratford @ 720-985-7945 for a comprehensive analysis and consultation paid for by LexisNexis.

RTD Bus Schedule Denver

Looking for the RTD Bus Schedule Denver or the Las Vegas March Lounge Act Schedule? Visit this site to find out the answer to a lot of your Denver internet marketing questions.

Of course, you are going to have to reverse engineer everything or call me for help ;)

Localadlink-Still Not Buying It

I received this response from Dennis Haverty regarding my question about the legitimacy of the new network marketing company Localadlink. If this is the best he can show me, it further illustrates how ill-informed he and other Localadlink representatives are.

In his comment on my blog (you can click on it to enlarge it, but I refuse to publish this and help him market his product) Dennis suggests that I can see the value of Localadlink by Googling "Greek food park il" and "honda costa mesa ca". I did this-and the customers are at the top of Google...

...the problem is that these two terms cost only a nickel per click on Google Adwords (these are paid for results, the site has not had significant search engine optimization done to much success)-and they are hardly searched. A budget for these keywords would be about 50 cents per month on the high side-yet they charge about $200 a month or more for their advertising. Unless Dennis Haverty has more compelling evidence-I am still on the side of not really seeing the value in advertising on Localadlink.

Click on this picture below to see the

Internet Marketing in Denver

How competitive is Internet marketing in Denver?

The answer is-"it depends", or, as Peter Kent likes to say; "How long is a string?"

If you are an attorney marketing to Denver consumers on the Internet it is going to be really expensive, right?

Not necessarily. For example; it takes much less work to get your website to the top of Google via "organic" search results (sometimes referred to as "natural" or "optimized" results) for the search term "Denver trademark attorney" than it does for the search term "Denver auto accident attorney". However, the thousands of dollars a personal injury attorney in Denver spends on Denver Internet marketing will likely lead to a lot more clients than the hundreds a month a trademark attorney will spend.

There are also some great opportunities for salon Internet marketing on the Internet. I know of at least two Denver Beauty Salons that spend $500 or less every month and generate $5,000 to $10,000 a month in revenue from their program.

With the landscape contractor season coming up, there is a great opportunity for a local landscape contractor to cash in on a strategic Internet marketing program.

So how do you find out how competitive your market is, and determine what your time and/or search engine marketing investment shoul d be?

Visit the links below to find out:

Attorney marketing
Denver attorney marketing
Seattle attorney marketing
Salt Lake City attorney marketing
Search engine optimization
Search Engine Optimization for attorneys
Denver Internet marketing
Denver Salon marketing
Beauty Salon Marketing

Good luck-and come back for more advice on Internet marketing.