Monday, March 09, 2009

Denver Internet Marketing

I found my "Denver Internet Marketing specialist on Craigslist". I heard this today from an attorney. Unfortunately, this attorney's rankings were not all that great. On the one hand he was very well ranked for 8 of the top 100 searches relevant to his firm, on the other, he was, well...missing in 92% of the top 100 search terms!

Alas-he was probably getting what he was paying for. Or was he?

If I am paying an Internet marketing expert in Denver $3,000 a month to dominate my market (which is still at least $7,000 less than what I used to spend on the Dex yellow pages in Denver), vs. $1,000 a month to reach 10% of my market-which deal is better?

It could depend on how many new Denver or Colorado area clients I could take on. In this case, the attorney was not concerned about getting "too many" personal injury cases. After all, if the traffic is driven to their site which is on the first page of Google they are getting the first crack at the best prospects available in the Denver market via Internet marketing.

No, this was a case I see too often of Denver law firm or local business not taking the time to:

  1. Track their Internet marketing results
  2. Do the required keyword research to see where and how their efforts should be invested in search engine optimization or Pay-Per-Click marketing
  3. Trying to get by with a cheaper Denver Internet marketing solution that will cost them money in the long run.
If you want to avoid these mistakes contact Integrity Internet Consulting-a local Denver Internet marketing firm.

If you are an attorney then please contact Dan Stratford @ 720-985-7945 for a comprehensive analysis and consultation paid for by LexisNexis.

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