This is an interesting blog on >Idearc.
I worked at HQ for Dex Media, and later RH Donnelly. I had some similar experiences.
I have a hard time trusting the Yellow Pages companies, but I do know a lot of good people that work for them. My books stayed on my front porch for months until my cleaning lady finally put them in my living room. Still trying to muster up the energy to move them to the recycle bin.
They have missed an opportunity to downsize and re-emerge as the leaders in online marketing, but they have and continue to be short sided, lazy and not very innovative.
Who suffers? The consumers and the small and medium sized business owners. Not to mention the legitimate Internet marketing firms that have to overcome trust issues the horrible experiences that businesses owners have had with the yellow pages industry and other sub-par programs.
They do have products and services that work, but transparency, integrity, loyalty and a true focus on the needs of their customers has been absent for years.
You are best off consulting a yellow pages consultant before spending a dime on the yellow pages.
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