Wednesday, December 30, 2009
Marketing Automation Podcast
I like this podcast on Marketing Automation by Podcast by Steve Wood, CTO of Eloqua,. Steve also addresses SEO & PPC. Let me know what you think...
http://www.mefeedia.com/watch/27134657
http://www.mefeedia.com/watch/27134657
Tuesday, December 29, 2009
Biggest Internet Marketing Mistakes of 2009
(My next post will about what I consider to be some of the best Internet marketing strategies for 2010)
These are the biggest Internet marketing mistakes I saw in 2009, usually due to the one making the decisions being unable or unwilling to get the help they should have gotten to develop a strategic Internet marketing plan. Even if they did get someone to help, chances are better than 50% that the help they were able to get was inadequate at best, at worst an Internet marketing scam artist.
Would love to get your feedback...
In categories, but in no particular order…
Just Do It...or don't!
(Strategies implemented before goals were set and a strategy for reaching those goals was mapped out)
Implementing an Internet marketing strategy and then asking good questions
NOT analyzing the competitive landscape before or during the development of an Internet marketing strategy
(Due to perceived “cost”, laziness, busyness, or unwillingness to look at options)
These are the biggest Internet marketing mistakes I saw in 2009, usually due to the one making the decisions being unable or unwilling to get the help they should have gotten to develop a strategic Internet marketing plan. Even if they did get someone to help, chances are better than 50% that the help they were able to get was inadequate at best, at worst an Internet marketing scam artist.
Would love to get your feedback...
In categories, but in no particular order…
Just Do It...or don't!
- Just doing “something”
- Just doing “nothing” (at least if you do “something” and fail, you have the opportunity to learn from it)
- Just putting "anyone" in charge of Internet marketing for your company
- Putting "no one" in charge of Internet marketing for your company
- Deciding SEO was the only way to go
- Deciding SEO was dead
- Deciding Pay Per Click marketing was dead
- Deciding social media was the only way to go
- Deciding that blogging for business was a waste of time
- Deciding a blog was the major or “only” key to success
- Deciding Internet marketing was a waste of time
- Deciding they did not need a website
- Deciding Social Media Marketing was a waste of time
- Utilizing the wrong solution provider:
- Trusting a big company because they are big
- Letting Google manage a PPC program
- Buying a search engine marketing program from a yellow pages company
(Strategies implemented before goals were set and a strategy for reaching those goals was mapped out)
Implementing an Internet marketing strategy and then asking good questions
NOT analyzing the competitive landscape before or during the development of an Internet marketing strategy
- Buying the wrong website
- Signing up for a Google Adwords program without consulting an expert
- Building a website and then asking the question “What do we want to do with our website”
- Building a website and then asking the question “How are we going to get people to our website”
- Implementing a social media marketing strategy
- Spending too little
- Spending too much
(Due to perceived “cost”, laziness, busyness, or unwillingness to look at options)
- Not implementing a social media strategy
- Implementing a weak social media strategy
- Not considering search engine optimization
- Not considering pay per click marketing
- Not building a website
- Not utilizing marketing automation tools
- Not utilizing Internet analytics or website analytics tools
- Asking the wrong questions
- NOT contacting Dan Stratford, Peter Kent, or someone else who is as honest and straightforward as he and I are.
Tuesday, December 15, 2009
SEO for Multiple Sites from the same business
I received this question from an acquaintance of mine the other day regarding search engine optimization, so I will answer it here...
"I had a question I thought you might have a good answer. If a firm has 10 website for the same or similar practice areas does that dilute their Google results. I realize they are competing against themselves and the issue of duplicate content."
This is me, thinking out loud...
10 websites for the same firm?
If they are all competing for the same optimized keyword phrases or search traffic, then I believe these principles apply, but I am always looking for good feedback and solid opinions from others (not spam!).
In general, Google's objective seems to be to bring back the best results for the searcher. The most relevant results, and I suspect, anappropriate variety. Meaning that when Google can avoid it, they would much rather bring back 10 different websites in the top 10, than 10 results from the same website.
Therefore, my goal would be to make certain that the 10 websites could not be linked together by Google in any way.
This means not sharing links, not sharing closely related, IP addresses, not being a part of the same Google webmaster or analytics account, and anything else that would keep Google from discovering that they are from the same company.
Google might look at addresses, phone numbers, names on the account, and anything else that could make the sites seem too similar.
It is a lot of work that could pay off, depending on the market and the potential revenue that could be generated.
For a free consultation please feel free to call me any time at 720-985-7945 or visit my website with more information on search engine optimization.
"I had a question I thought you might have a good answer. If a firm has 10 website for the same or similar practice areas does that dilute their Google results. I realize they are competing against themselves and the issue of duplicate content."
This is me, thinking out loud...
10 websites for the same firm?
If they are all competing for the same optimized keyword phrases or search traffic, then I believe these principles apply, but I am always looking for good feedback and solid opinions from others (not spam!).
In general, Google's objective seems to be to bring back the best results for the searcher. The most relevant results, and I suspect, anappropriate variety. Meaning that when Google can avoid it, they would much rather bring back 10 different websites in the top 10, than 10 results from the same website.
Therefore, my goal would be to make certain that the 10 websites could not be linked together by Google in any way.
This means not sharing links, not sharing closely related, IP addresses, not being a part of the same Google webmaster or analytics account, and anything else that would keep Google from discovering that they are from the same company.
Google might look at addresses, phone numbers, names on the account, and anything else that could make the sites seem too similar.
It is a lot of work that could pay off, depending on the market and the potential revenue that could be generated.
For a free consultation please feel free to call me any time at 720-985-7945 or visit my website with more information on search engine optimization.
Sunday, December 06, 2009
Follow Me on Twitter, facebook, etc.
Ever since the announcement I saw on Friday, it seems my online subscribers for Twitter have increased exponentially.
So go ahead, follow me. I dare you ;-)
Follow me on Twitter: www.twitter.com/danstratford
Personal Blog: www.istratford.com
Join me on LinkedIn: http://www.linkedin.com/in/integrityinternetmarketing
Friend me on Facebook: http://www.facebook.com/istratford
Join me on Naymz: http://www.naymz.com/dan_stratford_2754970
So go ahead, follow me. I dare you ;-)
Follow me on Twitter: www.twitter.com/danstratford
Personal Blog: www.istratford.com
Join me on LinkedIn: http://www.linkedin.com/in/integrityinternetmarketing
Friend me on Facebook: http://www.facebook.com/istratford
Join me on Naymz: http://www.naymz.com/dan_stratford_2754970
Friday, December 04, 2009
More Twitters? Or Twitterers?
More Twitters? Or Twitterers?
So it's been all over the Internet today-that social networking is "now" a bigger part of SEO?
Hmmm...
Social networking has probably been a big part of SEO for at least a few weeks or months, but now it's going to get crazy! Twitter and Facebook scams are going to be rampant for too long.
In the end, the legitimate ones be will be again left standing, but it will be at the cost of mistakes made by many, the credibility of many detroyed by the temporary majority of scam artist filled world. These are the "storm chasers" of the Internet marketing universe.
I will pray that you are able to avoid the hype, and call someone like me who will shoot you straight.
If not, well-hopefully you will get around to meeting one of us someday-and we won't even say "I told you so".
So it's been all over the Internet today-that social networking is "now" a bigger part of SEO?
Hmmm...
Social networking has probably been a big part of SEO for at least a few weeks or months, but now it's going to get crazy! Twitter and Facebook scams are going to be rampant for too long.
In the end, the legitimate ones be will be again left standing, but it will be at the cost of mistakes made by many, the credibility of many detroyed by the temporary majority of scam artist filled world. These are the "storm chasers" of the Internet marketing universe.
I will pray that you are able to avoid the hype, and call someone like me who will shoot you straight.
If not, well-hopefully you will get around to meeting one of us someday-and we won't even say "I told you so".
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