These are the biggest Internet marketing mistakes I saw in 2009, usually due to the one making the decisions being unable or unwilling to get the help they should have gotten to develop a strategic Internet marketing plan. Even if they did get someone to help, chances are better than 50% that the help they were able to get was inadequate at best, at worst an Internet marketing scam artist.
Would love to get your feedback...
In categories, but in no particular order…
Just Do It...or don't!
- Just doing “something”
- Just doing “nothing” (at least if you do “something” and fail, you have the opportunity to learn from it)
- Just putting "anyone" in charge of Internet marketing for your company
- Putting "no one" in charge of Internet marketing for your company
- Deciding SEO was the only way to go
- Deciding SEO was dead
- Deciding Pay Per Click marketing was dead
- Deciding social media was the only way to go
- Deciding that blogging for business was a waste of time
- Deciding a blog was the major or “only” key to success
- Deciding Internet marketing was a waste of time
- Deciding they did not need a website
- Deciding Social Media Marketing was a waste of time
- Utilizing the wrong solution provider:
- Trusting a big company because they are big
- Letting Google manage a PPC program
- Buying a search engine marketing program from a yellow pages company
(Strategies implemented before goals were set and a strategy for reaching those goals was mapped out)
Implementing an Internet marketing strategy and then asking good questions
NOT analyzing the competitive landscape before or during the development of an Internet marketing strategy
- Buying the wrong website
- Signing up for a Google Adwords program without consulting an expert
- Building a website and then asking the question “What do we want to do with our website”
- Building a website and then asking the question “How are we going to get people to our website”
- Implementing a social media marketing strategy
- Spending too little
- Spending too much
(Due to perceived “cost”, laziness, busyness, or unwillingness to look at options)
- Not implementing a social media strategy
- Implementing a weak social media strategy
- Not considering search engine optimization
- Not considering pay per click marketing
- Not building a website
- Not utilizing marketing automation tools
- Not utilizing Internet analytics or website analytics tools
- Asking the wrong questions
- NOT contacting Dan Stratford, Peter Kent, or someone else who is as honest and straightforward as he and I are.
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