In no particular order...
1-Blog
2-Fix your website
3-Track your results
4-Add content to your website
5-Utilize Social Media
6-Create videos
7-Utilize Press releases
8-Have a story written about you and/or your business in a print magazine
9-Make the most of your links
10-Hire an honest consultant
11-Bonus: Don't forget about local search.
All of these can improve your web presence and search engine optimization efforts. Sounds so simple, doesn't it? The question is; how do you implement these 11 strategies?
Over the next few weeks I will be answering that question on this blog, so come back here for more information, sign up for an RSS feed, or post a comment here that you want to be added to my newsletter emailed out monthly and you will get the updates you need.
You can also call me directly for a free 15 minute or so conversation at 720-985-7945. Visit my Internet Marketing website anytime. It is full of a lot of good information and not just a sales pitch.
So number one: "Blog"
Most everyone agrees you should blog at some level (having written that-often it is a waste of time!), but there are ways to blog that will benefit you, and ways that won't.
Here are some reasons people blog, along with my comments on how this reason may be of benefit to you.
1-They like to write about their lives:
Call it narcissism, egomania, or simply extroverted behavior-some people like to blog about their lives. I have done this in the past with a group of friends from all over the country and it is cool how over the years we have stayed in touch-although lately we have all been blogging a lot less and using Facebook, Twitter, and on the professional side; Linked In.
What's the benefit? Well, if it makes you happy, it's probably not that bad of a thing to do. If you really like blogging, you may actually be able to monetize a blog if you can write about something that some people somewhere find useful. It's worth exploring.
2-They want to improve how their website ranks on search engines.
So here we are-back to the business side of blogging. Blogging can improve search engine rankings, if the correct strategy is implemented.
Starting a new blog on a new domain and then linking it to your website may be a very inefficient use of your time. The links won't be all that strong, and it will take a lot of time for your blog to be worth much in the eyes of the search engines.
Blogging on your site can be a great way to continuously add content to your site and build internal links. For many businesses, in the short and long run this is a better place to blog.
The best results you will get from blogging in terms of how positive of an effect it will have on the search engine optimization of your website is to blog on a blog that has a high page rank, and is in your industry.
Their are two ways of getting to this level of blogging:
1) Optimize a blog that is related to your industry-this will take time and money.
2) Purchase a blog or access to a blog network in your industry that will immediately give you the ability to blog on a high page rank site and point follow links back to your website.
That's it for today. Again-call me anytime you have questions about any of this stuff and I will do my best to help you figure it all out-720-279-1876
