Improving Your Online Presence Part 6: Video Blogging & Marketing

Videos and SEO.



Video blogging is a great way to improve your online presence.

Why post videos online?

1. Content, content, content. The search engines yearn for it, and you need to be providing more and better content than your competitors.
2. People are watching more and more videos every day. Don't believe me? Don't take my word for it: search "how many people watch videos online".
3. It's a great way to communicate to your prospects and customers.

Mistakes to avoid:

1. Don't worry too much about the quality of the videos that you put on a blog. You want quantity, not quality from a production perspective. The new iPhone 4 is a perfect tool for recording videos.
2. DO make certain that the videos you put on your site look good and represent your business in a professional manner.
3. DO make certain you have great content on your site. No one wants to have their time wasted watching a video of someone who cannot communicate well, or with bad information.
4. Relax and be natural-DON'T read what you are going to say. It makes you look ridiculous!

Enough for today. There is a lot more to discuss about videos. Where should you host them? How much should you pay for a professional video?

I will post more on this topic soon...