Sometimes I think the Google people think they are so smart they just have to write what they think they should write with regards to rules and answers rather than what would make sense to actual humans. The other option is that they just are not that smart. I suppose another option is that I am just not good at understanding their systems and communication process, because on some occasions I feel like I do when I cannot find what I am looking for at the grocery store and it is right in front of me.
Anyway, here is my latest correspondence. I would post it in their help forums but I can only seem to figure out how to post a new question, not a new answer...
I was trying to setup a click to call feature on one of my clients Google Adwords PPC programs. Don't know how I missed this, but I do not think it was obvious that this was the issue during setup.
After setting up the campaign I bid $10/ call for the CPP program. After all, if we were willing to pay $3 per click, then $10/call seemed reasonable. However, the system says my bids were "ineligible". So I emailed Google and here is the response they sent to me-my comments are in ALL CAPS.
Hello Dan,
Thanks for writing in.
Dan, the click to call feature is available for your campaign. However if
you enable the campaign, all click to call clicks will be charged a flat
fee of $1. OF GREAT-THEN WHY LET ME BID MORE THAN $10?
Maximum cost-per-phone call (CPP) is the maximum price you're willing to
pay each time a user manually dials your Google forwarding number. This
feature is only available to call extensions users in the US and UK.
In your campaign, it is not possible to enable cost per phone-call and
change the call cost based on various factors. This is because for the CPP
to be eligible, it requires a certain number of clicks and click-per-call.
Dan, as our campaign has not yet received any clicks, the cost per call
feature is not currently available. I recommend that you enable the
campaign again so that you receive 30 clicks and at least around 17 click
to calls in the last 30 days. OK-SO I AM NOT ELIGIBLE FOR A CLICK UNTIL I GET A CLICK, OR ARE YOU SAYING I AM NOT ELIGIBLE FOR A CLICK TO CALL UNTIL I RECEIVE ANY CLICK?
I hope this helps. Do write back in case of any queries.
We value your feedback. You may receive a satisfaction survey in the next
24 hours--please fill it out. It's a very short survey (we promise!) and
your feedback will help us improve our customer service.
Sincerely,
Karthik
The Google AdWords Team
I WILL LET YOU KNOW WHAT THEY SAY.
