Should you utilize an “Internet Marketing Consultant”, or should you do it all yourself?
First of all, ask yourself what level you have achieved with your Internet marketing strategies up to now…
Whether you have just started a business or you have been in business for years, you probably fall into one of these categories when it comes to Internet marketing:
Level 1 Internet Marketer:
You do not have a website; however there is a good chance that you have some kind of Internet presence that you may be unaware of through your local Yellow Pages or some other source.
Level 2 Internet Marketer:
You do not have a website, but you have an intentional Internet presence through different organizations like City Search, a local Yellow Pages Company, the Better Business Bureau or some other organization. You are probably getting decent results from your efforts.
Level 3 Internet Marketer:
You have a website, but have no intentional marketing presence where people can find you, other than what you may have as a Level 1 Internet Marketer. I would argue that you could be better off at Level 2.
Level 4 Internet Marketer:
You have a website, you have spent money on a marketing it, but nothing has worked so you have a bad feeling about Internet marketing. Again, you could be better off at Level 2, because at least then you would have an optimistic outlook on Internet Marketing.
Level 5 Internet Marketer:
You have a website, you have spent money on a marketing it, you are getting some results that you are happy with, but you could be getting a better return on your Internet Marketing investment if you were more strategic.
Level 6 Internet Marketer:
You have a website; you have done a perfect job of marketing it and have reached the full potential of the Internet with your brilliant Strategic Internet Marketing Plan that includes strategic email marketing and cross-marketing.
If you are at level 1-4, there is a good chance that you could benefit by utilizing an Internet marketing consultant. If you are at Level 5 and want to get to Level 6 or if you think you are at Level 6, it is probably worthwhile to at least sit own with a consultant and see if they can help you increase your return on investment. There is nothing wrong with a free consultation.
Who can you trust to be your “Strategic Internet Marketing Consultant”? If you click this link, you will see who we are partial to, but here are some other ideas:
-Your Yellow Pages representative.
-A Google or Yahoo! Representative.
-A website developer.
-An SEO firm.
-An Internet marketing firm.
-A full service marketing firm.
Come back in the next few days for the details on what each of these types of organizations can do for you and what they cannot do when it comes to helping you implement a successful Internet Marketing Strategy.
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